Dunkin’ Donuts and Baskin-Robbins to Go Healthier
I wonder if it will taste as good.
Written by ~J~Dunkin’ Donuts, the food-on-the-go chain whose name celebrates a treat that’s symbolic of unhealthy eating, is trying to refresh its image by largely eliminating trans fat across its menu, Homer Simpson be damned.
Dunkin’ planned to announce Monday that it has developed an alternative cooking oil and reformulated more than 50 menu items – doughnuts included. The Canton, Mass.-based chain says its menu will be “zero grams trans fat” by Oct. 15 across its 5,400 U.S. restaurants in 34 states.
About 400 locations nationwide that took part in a four-month test already have made the switch to a new blend of palm, soybean and cottonseed oils. That includes all restaurants in New York City and Philadelphia, which are forcing restaurants to phase out their use of artery-clogging trans fat.
The ice cream chain Baskin-Robbins, another unit of Dunkin’ Brands Inc., plans to be zero grams trans fat by Jan. 1.
Dunkin’ isn’t claiming it will become “trans fat free,” but does say any trans fat in foods including doughnuts, croissants, muffins and cookies will fall below half a gram per serving. Federal regulations allow food labels to say they’ve got zero grams of trans fat, provided levels fall below the half-gram threshold.
Guss Says:
August 27th, 2007 at 8:15 amVisit Guss
Won’t be the same.