Many recalls later, Mattel has decided they need to get down to business and become serious about quality control. Given the magnitude of these defective products, manufactured mainly for children, I would say the time should have been many yesterday’s ago.

Now Mattel, which appears to have stumbled in part because it had become overconfident about its ability to operate in China without major problems, is in crisis mode. Toys for the coming holiday shopping season are already shipping across the Pacific, and Mattel wants to catch any other problems that may have slipped through — before those toys land on store shelves and cause even greater damage to its reputation.

A big problem was that some of Mattel’s trusted vendors had turned to cheaper paint suppliers outside the company’s approved list. Mattel is now racing to increase its supply and product testing, no longer giving local contractors several months at a time to do the tests themselves.

This appears to be a case of some of the sloppiest, laziest management one could imagine. Where were all the executives from Mattel all this time? Why were they not insisting that products sold under their brand were safe for our children and grandchildren?

Mattel makes its best-known toys, like Barbie dolls, in its own 12 factories. But even as it has increased the share of toys it makes itself to about half, it still relies on roughly 30 to 40 vendors to make the other half. Mattel now realizes it was not watching those companies closely enough, executives here said.

Mattel vetted the contractors, but it did not fully understand the extent to which some had in turn subcontracted to other companies — which in turn had subcontracted to even more. Mattel required its vendors to list subcontractors, so Mattel could visit them, but Mattel is investigating whether that procedure has been followed. A number of companies whose factories Mattel had never visited may have had a hand in making the toys that were shipped around the world.

“Mattel now realizes it was not watching those companies closely enough,” now that is an understatement. Maybe those on the Board of this company should be scrutinizing their executives closely. Perhaps a complete overhaul of management would be a first step towards rebuilding their credibility.

The complete story at the NYT is laden with more details than I have read before on this issue.

While I can appreciate that contractors in China may have played a role in manufacturing these unsafe toys, it will remain my opinion that Mattel should be held responsible for their lack of oversight. This is an absolute disgrace.